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To all members of the press

MINKABU THE INFONOID, Inc.

26 Jan, 2022.

Business Alliance with 400F

Agreed to build digital customer service through chat and to provide digital BPO service to
financial institutions

Japan- MINKABU THE INFONOID, Inc., (Head Office: Chiyoda-ku, Tokyo; Founder & CEO: Ken Uryu, hereinafter “Minkabu”) is pleased to announce that Minkabu and MINKABU ASSET PARTNERS, Inc., wholly owned subsidiary of Minkabu, (Head Office: Chiyoda-ku, Tokyo; President: Masakatsu Saito, hereinafter “MAP”,) have reached an agreement on business alliance with 400F INC. (Head Office: Chuo-ku, Tokyo; CEO: Jin Nakamura, hereinafter “400F”), to establish cooperative structure of the asset building business.

Minkabu established MAP on September 1, 2021 as a wholly owned subsidiary with the aim of registering as a financial instruments intermediary service provider to support asset building of individual investors. (MAP is currently under application for financial instruments intermediary service.)

Details of Business Alliance

1.Collaboration on digital customer service system through chat in financial instruments intermediary business

After registration as a financial instruments’ intermediary service provider, MAP plans to use digital customer service to provide intermediary services for financial instruments that allow customers to complete procedures of applying and accepting contracts online.  Adopting 400F’s “Financial Health Checker” for a tool of digital customer service, of which “easy and simple” free checkup UI encourages users to use them and easily collects user profiles for counseling.  MAP’s customer service staffs aim to support asset management that meets user’s needs with chat system, based on the collected profile data.  In addition to provide system, 400F fully supports MAP for recruitment and training of chatting staffs.

2.Collaboration on chat center consigned customer service for financial institutions

Utilizing the digital customer service system built for its own financial instruments intermediary service under 400F’s cooperation, MAP plans to be consigned customer support services that is not fully addressed by financial institutions. At the beginning, MAP will start providing the service with financial institutions who have introduced 400F’s “Financial Health Checker for Business”, mainly to support users who are considering NISA and iDeCo. In addition, we three companies cooperate to increase the number of securities companies which provide “Financial Health Checker for Business,” as well as to develop digital BPO which will provide sales agency services.

3.Joint study of DX of sales for financial institutions

MAP plans to expand its business into insurance, real estate, and other financial service intermediary, assuming approval as a financial service intermediary (hereinafter “New intermediary”). MINKABU, MAP and 400F jointly develop sales model of financial intermediary including New intermediary and sell them to various financial institutions and will aim to expand business domain and revenue among these three companies.

Minkabu continue to contribute development of economic and financial market in Japan by providing information, tools and services directly and indirectly, not only to investors but to all people needed asset building.

About MINKABU THE INFONOID, Inc. (https://minkabu.co.jp/)

Our company is driving business forward with media and solution businesses as twin engines of corporate growth. In the media business, we aim to reach a monthly user base of over 100 million, while in the solution business, we cater to a client base comprising more than 400 domestic and international financial institutions.
Under the holding company structure, we oversee the media business through Livedoor Co., Ltd., and the solution business through Minkabu Solution Services Co., Ltd.
Leveraging cutting-edge Web3 technologies such as AI, blockchain, and NFTs, we are committed to delivering high-value-added services, including media services that provide new user experiences and solution services that address customer challenges.

company name: Minkabu The Infonoid Co., Ltd.
Address: The head office / 1-9-1 Higashi Shinbashi, Minato-ku, Tokyo
Foundation: July 7, 2006.
President and CEO/CFO: Ken Uryu
Description of business: Media business, Solution business
Group company: Livedoor,Inc
MINKABU SOLUTION SERVICES , Inc.
MINKABU ASSET PARTNERS, Inc.
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List of media operated by Minkabu Group

livedoor:https://www.livedoor.com/
livedoor Blog:https://blog.livedoor.com/
livedoor News:https://news.livedoor.com/
Kstyle:https://www.kstyle.com/
Peachy:https://news.livedoor.com/article/category/55/
livedoor Choice:https://www.livedoor.com/choice/
MINKABU:https://minkabu.jp/
Kabutan:https://kabutan.jp/
Kabutan US Equities:https://us.kabutan.jp/
MINKABU Choice:https://minkabu.co.jp/choice/
ultra-soccer:https://web.ultra-soccer.jp/
livedoor gourmet:https://gourmet.livedoor.com/
SOCCERKING:https://www.soccer-king.jp/
BASEBALLKING:https://baseballking.jp/
BASKETBALLKING:https://basketballking.jp/
totoONE:https://www.totoone.jp/